THE PROJECT
KNOW-HOW
Dernière étape du processus.
Laisser la magie opérer…
C’est en réalité un peu plus complexe que ça, mais c’est la sensation qu’on a lorsqu’on envoie des dessins à nos usines au Portugal. Lorsqu’une simple idée grandit de jour en jour pour devenir un dessin. Puis un prototype. Puis une version finale quelques mois plus tard. Venez, on vous raconte tout.
Made in Portugal.
By those who know.
Important point: Portugal is THE shoe-producing country in Europe. They have ancestral and recognized know-how, which took off in the 1970s.
Today, we are proud to collaborate with the best workshops and craftsmen in the region: Tierri, Albano, Manuel, Licinia… They work in Ovar and Vizela in family workshops in the north of Portugal, where know-how is passed down from generation to generation. Some have been working here for over 30 years and have applied the same passion and quality since day one.
100% hand-assembled.
Small hands, big talent.
There's no mass production here. Each pair is assembled, checked, and tested by hand. So, it's not just 1% of the products that are randomly checked like in some factories (follow my gaze...). It's 100%. Each one is then meticulously questioned, minimizing the risk of defects.
The difference between a good and a very good product?
Its level of detail.
But to increase the level of detail, you have to give it time. As production intensifies and accelerates, we choose to slow down and take our time. Take the time to do things well and to rehearse our scales until they are perfect.
To give you an idea, it takes between 5 and 6 hours to produce a pair. It passes from hand to hand and from station to station to meet a good twenty experts: cutting the inserts, assembly, gluing the sole, checking at each stage and packaging... Moreover, the true expression is not “Goldsmith's work” but “Ovar artisan's work”.
Focus on comfort.
Finally a shoe that fits you.
Listening to all your feedback helped us understand the problem with today's sneakers. They hurt your feet after a day. And let's not even talk about the case where you wear them for several days in a row. So we made comfort our main focus:
• Thick recycled rubber sole, slightly inclined to help you achieve the perfect posture. Offering more cushioning than most pairs on the market.
• Woven cotton interior, which does not keep you warm, but which allows you to wrap your foot in padded material and support it.
• And most importantly: testing. Before being released, each new product is tested in real conditions to ensure its robustness and comfort over several months. If we are not fully satisfied, we return to the material sourcing and production stage to start again.
What's new
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NEW INAce 98 Blue-Red
Regular price 219,70 €Regular price219,70 €Sale price 219,70 € -
NEW INAce 98 White-Camel
Regular price 219,70 €Regular price219,70 €Sale price 219,70 € -
NEW INAce 98 Khaki
Regular price 219,70 €Regular price219,70 €Sale price 219,70 € -
NEW INAce'98 rouge marino
Regular price 219,70 €Regular price219,70 €Sale price 219,70 € -
NEW INT-shirt Ace 98 white
Regular price 50,70 €Regular price50,70 €Sale price 50,70 € -
NEW INAce 98 Green Socks
Regular price 18,20 €Regular price18,20 €Sale price 18,20 € -
NEW INSocks Ace 98 white
Regular price 18,20 €Regular price18,20 €Sale price 18,20 € -
NEW IN COLLABBeta x Café Joyeux
Regular price 206,70 €Regular price206,70 €Sale price 206,70 € -
NEW INAce'98 marino
Regular price 219,70 €Regular price219,70 €Sale price 219,70 € -
NEW IN COLLABZèta x Café Joyeux Velcro
Regular price 206,70 €Regular price206,70 €Sale price 206,70 € -
NEW INCasquette Ace'98
Regular price 58,50 €Regular price58,50 €Sale price 58,50 € -
NEW IN PRE-ORDER -25%Omega Azul
Regular price 165,10 €Regular price219,70 €Sale price 165,10 € -
NEW IN PRE-ORDER -25%Omega Rose
Regular price 165,10 €Regular price219,70 €Sale price 165,10 € -
NEW INDelta Cow
Regular price 206,70 €Regular price206,70 €Sale price 206,70 € -
NEW IN PRE-ORDER -25%Omega Verde
Regular price 165,10 €Regular price219,70 €Sale price 165,10 € -
NEW IN PRE-ORDER -25%Omega Sand
Regular price 165,10 €Regular price219,70 €Sale price 165,10 € -
NEW INPair of socks
Regular price 32,50 €Regular priceSale price 32,50 € -
NEW IN COLLABZèta x Café Joyeux Kids
Regular price 115,70 €Regular price115,70 €Sale price 115,70 € -
NEW IN PRE-ORDER -25%Omega Moka Verde
Regular price 165,10 €Regular price219,70 €Sale price 165,10 €


















