We certainly don't want to appear alarming.
But we have some alarming news.

 We're not telling you anything new, the fashion industry is running on its head. Mass production, on the other side of the world. Opaque conditions. To the detriment of local populations. Ridiculous prices. Mediocre quality. Tons of waste generated. Super-super-profit.

In reality, we all know the solution.

Applying reason to everything we do.

Reason is our emotional intelligence. It is what sets us apart from machines. It is that small voice that questions everything we do to ensure it aligns with our human ethics. We all have it, but we choose more or less whether to listen to it. For us, our reason for a more virtuous world guides us with the following principles:

European Production.

Our regions have heels.

Working with local partners means ensuring their outstanding expertise and being able to visit them regularly. We are not chauvinistic, but we care deeply about collaborating with partners who are as close to us as possible: Bordeaux, the Atlantic coast, and more broadly France, Italy and Portugal.

European materials.

The best material is the one that hasn't travelled halfway around the world.

It would make no sense to work with local artisans using materials sourced from far away. In our pursuit of short-circuit production, we work every day to source innovative materials as close to home as possible. This work allows us to guarantee complete traceability of our products, as well as full control over our supply chain, to preserve transparency and minimise our carbon footprint.

Using only recycled materials.

Old is new.

Problem: producing a new product inevitably has a heavy environmental impact.

Solution: produce nothing new (when we told you it was mostly a matter of common sense and reason…)

Re-use. Repurpose. By giving a second life to recovered materials, we produce nothing new, and we help recycle tonnes of resources. This promise is the certainty of contributing to current waste management challenges, while reducing our ecological footprint to a minimum. Strike.

The most durable materials.

The antithesis of fast fashion.

Proof that today's world is heading in the wrong direction: if clothes were meant to be changed every 2 months, we would have called wardrobes something else. So we trust our reason and common sense. We create truly durable products so they can accompany you for as long as possible.

Giving end-of-life trainers a new purpose.

Nothing is lost, everything is transformed.

 Further proof that the world is going in the wrong direction: today, only 5% of sneakers are recycled. In France alone, 600 million pairs are thrown away each year. We'll let you do the math. That's very little. So we decided to establish a partnership with the company GEBETEX.

The goal? To make it easier to recycle your old pairs of Zètas. How does it work? You send us your old pair. We recycle them. And we'll give you credit toward a new one. Easy, right?

Access the recycling program

Conclusion.

We calculate our carbon footprint.

In 2023, we collaborated with a consultancy to calculate the carbon impact of a pair of Zèta using ADEME tools. Materials, manufacturing, transport, retail, end of life… Everything is calculated to arrive at this precious result: 6.3kg of CO2, across all stages of its lifecycle.

Concretely, that is 2.6X less than a pair from one of our competitors whose name starts with an N and contains 4 letters. But whom we cannot name, as that would reveal real information that, apparently, embarrasses them. Go figure. Our report is available here.

HISTORY

COMMITMENTS

CRAFTSMANSHIP

New arrivals

  • Praia brown
    NEW OLIVE LEATHER -22%

    Praia brown

    $ 2,895.00 MXN
    $ 3,691.00 MXN $ 2,895.00 MXN
  • Lagos choco hairy
    NEW

    Lagos choco hairy

    $ 4,249.00 MXN
    $ 4,249.00 MXN $ 4,249.00 MXN
  • Nazea black
    NEW OLIVE LEATHER

    Nazea black

    $ 4,222.00 MXN
    $ 4,222.00 MXN $ 4,222.00 MXN
  • Lagos chocolate leather
    NEW OLIVE LEATHER

    Lagos chocolate leather

    $ 4,249.00 MXN
    $ 4,249.00 MXN $ 4,249.00 MXN
  • Praia vache
    NEW -22%

    Praia vache

    $ 2,895.00 MXN
    $ 3,691.00 MXN $ 2,895.00 MXN
  • Nazea leopard
    NEW Sold out

    Nazea leopard

    $ 4,222.00 MXN
    $ 4,222.00 MXN $ 4,222.00 MXN
  • Lagos vanilla
    NEW

    Lagos vanilla

    $ 4,249.00 MXN
    $ 4,249.00 MXN $ 4,249.00 MXN
  • Praia noir
    NEW OLIVE LEATHER -22%

    Praia noir

    $ 2,895.00 MXN
    $ 3,691.00 MXN $ 2,895.00 MXN
  • Lagos cow
    NEW

    Lagos cow

    $ 4,249.00 MXN
    $ 4,249.00 MXN $ 4,249.00 MXN
  • Nazea brown
    NEW OLIVE LEATHER

    Nazea brown

    $ 4,222.00 MXN
    $ 4,222.00 MXN $ 4,222.00 MXN
  • Leopard Lagos
    NEW

    Leopard Lagos

    $ 4,249.00 MXN
    $ 4,249.00 MXN $ 4,249.00 MXN
  • Praia leopard
    NEW -22%

    Praia leopard

    $ 2,895.00 MXN
    $ 3,691.00 MXN $ 2,895.00 MXN
  • Ace'98 azulino
    NEW

    Ace'98 azulino

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • Ace'98 forest
    NEW

    Ace'98 forest

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • Ace'98 rouge marino
    NEW

    Ace'98 rouge marino

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • Ace'98 camel
    NEW

    Ace'98 camel

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • Ace'98 marino
    NEW

    Ace'98 marino

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • Zèta x Café Joyeux Kids
    NEW COLLAB'

    Zèta x Café Joyeux Kids

    $ 2,364.00 MXN
    $ 2,364.00 MXN $ 2,364.00 MXN
  • Zèta x Café Joyeux Velcro
    NEW COLLAB'

    Zèta x Café Joyeux Velcro

    $ 4,222.00 MXN
    $ 4,222.00 MXN $ 4,222.00 MXN
  • Zèta x Café Joyeux
    NEW COLLAB'

    Zèta x Café Joyeux

    $ 4,222.00 MXN
    $ 4,222.00 MXN $ 4,222.00 MXN
  • retro running trainer green
    NEW

    Omega Verde

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • retro running trainer beige
    NEW

    Omega Sand

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • retro running trainer pink
    NEW

    Omega Rose

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • retro running trainer brown
    NEW

    Omega Moka Verde

    $ 4,488.00 MXN
    $ 4,488.00 MXN $ 4,488.00 MXN
  • Delta Cow
    NEW -44%

    Delta Cow

    $ 2,364.00 MXN
    $ 4,222.00 MXN $ 2,364.00 MXN