THE PROJECT
OUR COMMITMENTS
In a few words
In practical terms, what are the principles that drive us forward? For those in a hurry: we took everything wrong with the fashion industry and did the exact opposite. For everyone else, here are our 7 core commitments.
Real change never happens alone.
Laure formalised this long before even sketching her very first pair.
Customers, artisans, employees, partners, suppliers… It is only by creating a collective movement that we will succeed in radically transforming our industry.
Every year exceeds our expectations: more than 50,000 of you have already joined the journey!
Vegan faux leather: better in every way.
From day one, 100% of the materials we use have been vegan, meaning they contain no animal-derived components whatsoever. Why this commitment?
• Because we care deeply about animal welfare.
Every year, one billion animals are slaughtered for their skins. To satisfy the fashion industry’s ever-growing demand, these animals are reared in appalling conditions engineered to maximise profit: overcrowded, often deprived of natural light, and separated from their offspring.
• Because animal leather takes a heavy environmental toll.
Cattle farming accounts for 15% of global greenhouse gas emissions. It drives deforestation and requires intensive, excessive water consumption.
Its plant-based alternative is therefore more ethical and more sustainable. And every bit as stylish and durable. Period.
Nothing is lost, everything is transformed.
Let’s be honest: no new product is truly good for the planet, as manufacturing inevitably has an environmental footprint.
Our goal is to keep it to an absolute minimum. To achieve this, we have a clear approach: making 100% recycled products: uppers, linings, laces, glue, cardboard boxes… This allows us to drastically reduce the carbon footprint of a pair of trainers.
Working with complete transparency.
Today, every brand claims to be transparent. But because we believe actions speak louder than words, we tell you everything about our manufacturing techniques, our materials, our artisans, our prices, and our limits…
We use transparency as our compass, to ensure we work with you, and for you.
(Truly) fair prices.
We know what you might be thinking: times are tough and our products come with a higher price tag. And we completely understand. But please know that these prices reflect high-quality raw materials and artisan craftsmanship. We simply could not survive on smaller margins. Lowering our prices would mean compromising on other things: the choice and origin of our materials, quality, where we manufacture… And these are areas where we refuse to cut corners.
For example, for the past 5 years, we have never negotiated down the cost of labour in Portugal, because we firmly believe everyone deserves fair pay.
You can find a complete breakdown of our prices on our product pages.
The pair that brings a smile to your face.
What makes a great pair of shoes? We believe it is a pair that refuses to compromise on the three essentials: comfort, functionality, and style.
• It is an everyday pair you can genuinely wear every single day (and what’s more, recommended by podiatrists).
• It is a pair that elevates any outfit. That little extra something others simply don’t have.
• It is your everyday ally: the one that helps you land your dream job, and lets you dance the night away.
With you every day, built to last.
Because the goal is not to buy a new pair every 6 months: for your sake and the planet’s. Durability and resilience guide every step of our manufacturing process: from initial ideas and sketches to the choice of design and finished products. Every material is thoroughly tested to ensure it meets our strict standards:
• by our teams – who wear them in real-world conditions for several months to identify any potential issues in everyday life.
• by the Portuguese Footwear Technological Centre (CTCP) – which carries out over a hundred tests assessing performance, abrasion, durability, and more.
New arrivals
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NEW PRE-ORDER -20%Barefoot Bêta B3 Chocolate
Regular price $242.00 SGDRegular price$303.00 SGDSale price $242.00 SGD -
NEW PRE-ORDER -20%Barefoot Bêta B2 Burgundy
Regular price $242.00 SGDRegular price$303.00 SGDSale price $242.00 SGD -
NEW PRE-ORDER -20%Barefoot Bêta B3 Navy
Regular price $242.00 SGDRegular price$303.00 SGDSale price $242.00 SGD -
NEW PRE-ORDER -20%Barefoot Bêta B2 Beige
Regular price $242.00 SGDRegular price$303.00 SGDSale price $242.00 SGD -
NEW PRE-ORDER -20%Barefoot Bêta B3 Green
Regular price $242.00 SGDRegular price$303.00 SGDSale price $242.00 SGD -
NEW PRE-ORDER -25%Alva Black
Regular price $257.00 SGDRegular price$343.00 SGDSale price $257.00 SGD -
NEW PRE-ORDER -25%Alva chocolate
Regular price $257.00 SGDRegular price$343.00 SGDSale price $257.00 SGD -
NEWBêta B5 Sand
Regular price $303.00 SGDRegular price$303.00 SGDSale price $303.00 SGD -
NEWBêta B5 Chocolate
Regular price $303.00 SGDRegular price$303.00 SGDSale price $303.00 SGD -
NEWBêta B5 Blue
Regular price $303.00 SGDRegular price$303.00 SGDSale price $303.00 SGD -
NEWBêta B5 Khaki
Regular price $303.00 SGDRegular price$303.00 SGDSale price $303.00 SGD













