En quelques mots

Très concrètement, quels sont les principes qui nous font avancer ? Pour ceux qui n’iraient pas au bout de cette page : on a pris tous les défauts de l’industrie textile, et on a fait l’exact opposé. Pour les autres, voici nos 7 commandements.

You don't change anything by being alone.

Laure had formalized this well before imagining the designs for her first pair .

Customers, artisans, employees, partners, suppliers... It is only by creating a collective movement that we will succeed in radically transforming our industry.

Every year exceeds our expectations: more than 50,000 of you have already joined the adventure !

Vegan faux leather: better than everything else.

From the beginning, 100% of the materials we use have been vegan, meaning they contain no animal-derived materials. Why such a commitment?

Because we are concerned about their well-being .
Every year, a Billion animals are killed for their skin. And to meet the ever-increasing demands of the fashion industry, these animals are raised in appalling conditions designed to maximize profit: crowded together, often without light, separated from their young.

Because animal leather has a strong environmental impact .
Cattle farming is responsible for 15% of global greenhouse gas emissions. It contributes to deforestation and leads to intensive and abusive water use.

Its plant-based substitute is therefore more ethical, more ecological. And just as aesthetic and robust. Period.

Nothing is created, everything is transformed.

Let's be honest: no new product is good for the planet, as its production necessarily has a negative environmental impact.

Our goal is to limit it as much as possible. And for that, we have a technique: making 100% recycled products : upper, lining, laces, glue, cardboard boxes... This allows us to drastically reduce the carbon footprint of a pair of sneakers.

Work without hiding anything.

Today, all brands claim to be transparent. But since we prefer actions to long speeches, we'll tell you everything about our manufacturing techniques, our materials, our artisans, our prices, and our limitations...

We use transparency as a compass, to ensure we work with you, and for you.

(Really) fair prices.

We know what you're thinking. That times are tough and our products are expensive. And we understand that. But please know that these prices reflect quality raw materials and craftsmanship . And we couldn't survive with lower margins. Lowering the price would mean making concessions on other things: the choice and origin of materials, quality, production location... And these are elements on which we do not wish to compromise.

For example, for the past five years, we have never negotiated labor costs in Portugal. We believe it is essential that everyone is paid fairly.

All the details of our prices can be found on our product pages .

The pair that makes you smile.

What makes a good pair of shoes? We think it's a pair that makes no concessions on the comfort , functionality , and aesthetics triptych.

• It's an everyday pair, which can really be worn every day (And what's more, recommended by podiatrists).

• It's a pair that enhances an outfit. That extra something that others don't have.

• It’s your best everyday ally: the one that allows you to land your dream job, as well as dance until the end of the night.

Avec vous tout le temps, et pour longtemps.

Car l’objectif n’est pas de racheter une paire tous les 6 mois : pour vous et pour la planète. Les critères de durabilité et de résistance nous guident dans tout le processus de fabrication : des premières réflexions aux dessins, jusque dans le choix du design et des produits finaux. Chaque matière est testée pour s’assurer qu’elle réponde à nos exigences :


• par nos équipes - qui les portent en condition réelle durant plusieurs mois permettant de révéler les dysfonctionnement issus de la “vraie” vie.

• par le Centre Technique Portugais de la Chaussure (le CTCP) - qui effectue plus d’une centaine de tests liés à la performance, à l’abrasion, à la résistance…