We certainly don't want to appear alarming.
But we have some alarming news.

 We're not telling you anything new, the fashion industry is running on its head. Mass production, on the other side of the world. Opaque conditions. To the detriment of local populations. Ridiculous prices. Mediocre quality. Tons of waste generated. Super-super-profit.

En réalité on connaît tous la solution.

Appliquer de la raison dans ce qu’on entreprend.

La raison c’est notre intelligence émotionnelle. C’est ce qui nous différencie des machines. C’est cette petite voix qui remet en cause tout ce qu’on fait pour s’assurer que ça correspond à notre éthique humaine. On l’a tous, mais on choisit plus ou moins de l’écouter. Nous, notre raison pour un monde plus vertueux nous dicte ces éléments :

European production.

Our regions have heels.

Working with local partners means ensuring their excellent expertise and being able to visit them regularly. We're not chauvinistic, but we're committed to collaborating with partners who are closest to us: Bordeaux, the West Coast, and more generally France, Italy, and Portugal.

European subjects.

The best material is the one that hasn't been around the world three times.

It wouldn't make sense to work with local artisans using distant materials. In our quest for short-circuit production, we work daily to find innovative materials as close to home as possible. This work allows us to guarantee the full traceability of our products. As well as complete control over our supply chain, we maintain transparency and minimize our carbon footprint.

Use only recycled materials.

Old is new.

Problem : the production of a new product necessarily has a heavy environmental impact.

Solution : don't produce anything new (when we told you that it was mainly a question of common sense and reason...)

Reuse. Revalue. By giving waste a second life, we produce nothing new, and we help recycle tons of materials. This promise guarantees that we're contributing to current waste management issues while minimizing our ecological footprint. Strike.

Les matériaux les plus durables.

L’anti-thèse de la fast fashion.

Preuve que le monde d’aujourd’hui va dans le mauvais sens : si les vêtements avaient pour but d’être changés tous les 2 mois, on aurait appelé les garde-robes autrement. Donc on se fie à notre raison et à la langue française. On crée des produits vraiment durables afin qu’ils vous accompagnent le plus longtemps possible.

Recycling end-of-life sneakers.

Nothing is lost, everything is transformed.

 Further proof that the world is going in the wrong direction: today, only 5% of sneakers are recycled. In France alone, 600 million pairs are thrown away each year. We'll let you do the math. That's very little. So we decided to establish a partnership with the company GEBETEX.

The goal? To make it easier to recycle your old pairs of Zètas. How does it work? You send us your old pair. We recycle them. And we'll give you credit toward a new one. Easy, right?

Access the recycling program

Conclusion.

On fait le bilan carbone.

En 2023, nous avons collaboré avec un cabinet pour calculer l’impact carbone d’une paire de Zèta via les outils de l’ADEME. Matière, fabrication, transport, vente, fin de vie… Tout est calculé pour obtenir ce précieux résultat : 6,3Kg de CO2, sur l’ensemble de ses étapes de vie.

Concrètement, C’est 2,6X moins qu’une paire issue d’un de nos concurrents qui commence par un N et qui contient 4 lettres. Mais que nous ne pouvons pas citer car ça divulguerait de vraies informations qui, apparemment, les embarrassent. Allez savoir pourquoi. Notre rapport est disponible ici.

HISTORY

COMMITMENTS

KNOW-HOW

What's new

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    160,00 €
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    NEW IN OLIVE LEATHER -22%

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    109,00 €
    139,00 € 109,00 €
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    160,00 €
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    159,00 € 159,00 €
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    160,00 €
    160,00 € 160,00 €
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    109,00 €
    139,00 € 109,00 €
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    169,00 €
    169,00 € 169,00 €
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    NEW IN

    Ace 98 Khaki

    169,00 €
    169,00 € 169,00 €
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    NEW IN

    Ace'98 rouge marino

    169,00 €
    169,00 € 169,00 €
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    NEW IN

    Ace 98 White-Camel

    169,00 €
    169,00 € 169,00 €
  • Ace'98 marino
    NEW IN

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    169,00 €
    169,00 € 169,00 €
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    89,00 €
    89,00 € 89,00 €
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    159,00 €
    159,00 € 159,00 €
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    Beta x Café Joyeux

    159,00 €
    159,00 € 159,00 €
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    169,00 € 169,00 €
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    169,00 €
    169,00 € 169,00 €
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    169,00 €
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    169,00 € 169,00 €
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    159,00 € 89,00 €