We certainly don’t want to sound alarmist.
Yet we have some alarming news.

As you well know, the fashion industry has lost its way. Mass production on the other side of the world. Opaque working conditions. At the expense of local communities. Ridiculously low prices. Poor quality. Tonnes of waste generated. Super-sized profits.

In truth, we all know the solution.

Applying reason to everything we do.

Reason is our emotional intelligence. It’s what sets us apart from machines. It’s that quiet voice that questions everything we do to make sure it aligns with our human ethics. We all have it, but we choose whether or not to listen to it. For us, our reason for a more virtuous world guides these core principles:

European Production.

Local roots, genuine talent.

Working with local partners means ensuring their exceptional craftsmanship and being able to visit them regularly. We’re not overly chauvinistic, but we genuinely care about collaborating with partners close to home: Bordeaux, the Atlantic coast, and more broadly France, Italy, and Portugal.

European materials.

The best material is the one that hasn’t travelled around the world three times.

It wouldn’t make sense to work with local artisans using materials sourced from far away. In our quest for short-circuit production, we work every day to discover innovative materials as close to home as possible. This approach allows us to ensure complete traceability of our products, as well as total oversight of our supply chain, preserving transparency and minimising our carbon footprint.

Using only recycled materials.

Old is new.

Problem: manufacturing a new product inevitably carries a heavy environmental impact.

Solution: produce nothing new (remember when we said it was mostly a matter of common sense and reason…)

Reuse. Upcycle. By giving a second life to repurposed resources, we produce nothing from scratch, and we help recycle tonnes of materials. This commitment guarantees our active contribution to tackling current waste management challenges, while minimising our environmental footprint as much as possible. Strike.

The most sustainable materials.

The antithesis of fast fashion.

Proof that today’s world is heading in the wrong direction: if clothes were meant to be replaced every two months, wardrobes would have been called something else. So we trust our common sense and the French language. We create genuinely durable products so that they stay with you for as long as possible.

Repurposing end-of-life trainers.

Nothing is lost, everything is transformed.

In France, nearly 90% of shoes end up in the bin to be incinerated or sent to landfill, because their multiple components are extremely difficult to separate.

As a result, barely 10% of the material is genuinely recycled. By dropping off your old Zèta shoes at a collection point, you help reverse this trend. Your pair will be reused or transformed into new materials, such as insulation. To reward this effort, we are delighted to offer you your 150 points.

I’m interested!

Conclusion.

Assessing our carbon footprint.

In 2023, we worked with a consultancy to calculate the carbon impact of a pair of Zèta shoes using ADEME tools. Raw materials, manufacturing, transport, sales, end of life… Everything is calculated to arrive at this vital result: 6.3 kg of CO2, across all stages of its lifecycle.

In real terms, that is 2.6 times less than a pair from one of our competitors whose name starts with an N and has four letters. A brand we cannot name, as it would disclose real information that apparently embarrasses them. Who knows why. Our report is available here.

STORY

COMMITMENTS

SAVOIR-FAIRE

New arrivals

  • Bêta B5 Blue
    NEW

    Bêta B5 Blue

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Bêta B5 Chocolate
    NEW

    Bêta B5 Chocolate

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Bêta B5 Khaki
    NEW

    Bêta B5 Khaki

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Bêta B5 Sand
    NEW

    Bêta B5 Sand

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Zèta x Labfresh Grey
    NEW COLLAB

    Zèta x Labfresh Grey

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Zèta x Labfresh White
    NEW COLLAB

    Zèta x Labfresh White

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Duo of Ace'98 Socks
    NEW

    Duo of Ace'98 Socks

    191,00 DKK
    191,00 DKK
  • Lagos vanilla
    NEW

    Lagos vanilla

    1.068,00 DKK
    1.068,00 DKK 1.068,00 DKK
  • Lagos choco hairy
    NEW

    Lagos choco hairy

    1.068,00 DKK
    1.068,00 DKK 1.068,00 DKK
  • Lagos chocolate leather
    NEW OLIVE

    Lagos chocolate leather

    1.068,00 DKK
    1.068,00 DKK 1.068,00 DKK
  • Lagos cow
    NEW

    Lagos cow

    1.068,00 DKK
    1.068,00 DKK 1.068,00 DKK
  • Lagos leopard
    NEW

    Lagos leopard

    1.068,00 DKK
    1.068,00 DKK 1.068,00 DKK
  • Praia Black
    NEW OLIVE

    Praia Black

    1.060,00 DKK
    1.060,00 DKK 1.060,00 DKK
  • Praia brown
    NEW OLIVE

    Praia brown

    1.060,00 DKK
    1.060,00 DKK 1.060,00 DKK
  • Praia leopard
    NEW

    Praia leopard

    1.060,00 DKK
    1.060,00 DKK 1.060,00 DKK
  • Praia Cow Print
    NEW

    Praia Cow Print

    1.060,00 DKK
    1.060,00 DKK 1.060,00 DKK
  • Nazea black
    NEW OLIVE

    Nazea black

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Nazea brown
    NEW OLIVE

    Nazea brown

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Nazea leopard
    NEW

    Nazea leopard

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Zèta x Café Joyeux Kids
    NEW COLLAB

    Zèta x Café Joyeux Kids

    679,00 DKK
    679,00 DKK 679,00 DKK
  • Zèta x Café Joyeux Velcro
    NEW COLLAB

    Zèta x Café Joyeux Velcro

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • Zèta x Café Joyeux
    NEW COLLAB

    Zèta x Café Joyeux

    1.213,00 DKK
    1.213,00 DKK 1.213,00 DKK
  • retro running trainer green
    NEW

    Omega Verde

    1.289,00 DKK
    1.289,00 DKK 1.289,00 DKK
  • retro running trainer beige
    NEW

    Omega Sand

    1.289,00 DKK
    1.289,00 DKK 1.289,00 DKK
  • retro running trainer pink
    NEW

    Omega Rose

    1.289,00 DKK
    1.289,00 DKK 1.289,00 DKK