THE PROJECT
OUR COMMITMENTS
In a few words
Very concretely, what are the principles that drive us forward? For those who won't make it to the end of this page: we took all the flaws of the textile industry, and did the exact opposite. For everyone else, here are our 7 commandments.
Nothing changes when you go it alone.
Laure had already formalised this long before sketching the designs for her first pair.
Customers, artisans, employees, partners, suppliers… Only by creating a collective movement will we succeed in radically transforming our industry.
Every year exceeds our expectations: more than 50,000 of you have already joined the adventure!
Vegan faux leather: better than all the rest.
From the very beginning, 100% of the materials we use are vegan, meaning they contain no materials of animal origin. Why such a commitment?
• Because we care about their welfare.
Every year, one billion animals are killed for their skin. And to meet the ever-growing demands of the fashion industry, these animals are raised in appalling conditions designed to maximise profit: overcrowded, often without light, separated from their young.
• Because animal leather has a significant environmental impact.
Cattle farming is responsible for 15% of greenhouse gas emissions worldwide. It contributes to deforestation and generates intensive and excessive water use.
Its plant-based substitute is therefore more ethical and more ecological. And just as aesthetic and robust. Full stop.
Nothing is created, everything is transformed.
Let's be honest: no new product is good for the planet, as its production inevitably has a negative environmental impact.
Our objective is to limit that impact as much as possible. And for that we have a technique: making 100% recycled products — upper, lining, laces, glue, cardboard boxes… This allows us to drastically reduce the carbon footprint of a pair of trainers.
Working with nothing to hide.
Today, every brand claims to be transparent. But since we prefer actions over long speeches, we tell you everything about our manufacturing techniques, our materials, our craftspeople, our prices and our limitations…
We use transparency as a compass, to ensure we work with you, and for you.
Prices that are (truly) fair.
We know what you're thinking. That times are tough and that our products come at a high cost. And we understand completely. But please know that these prices reflect the quality of our raw materials and artisanal craftsmanship. And that we could not survive with lower margins. Reducing the price would therefore mean making concessions on other things: the choice and origin of materials, quality, the place of production… And these are elements on which we do not wish to compromise.
For example, over the past 5 years, we have never negotiated the cost of labour in Portugal. Because we believe it is essential that everyone is paid fairly.
Full details of our pricing can be found on our product pages.
The pair that puts a smile on your face.
What makes a good pair of shoes? We believe it's a pair that makes no compromise on the triptych of comfort - functionality - aesthetics.
• It's an everyday pair, one that can truly be worn every single day (and what's more, recommended by podiatrists).
• It's a pair that elevates an outfit. That little something extra the others simply don't have.
• It's your best everyday ally: the one that helps you land the job of your dreams, as well as dance the night away.
With you every day, and for the long run.
Because the goal is not to buy a new pair every 6 months — for you or for the planet. The criteria of durability and resistance guide us throughout the entire manufacturing process: from the first reflections to the designs, right through to the choice of design and final products. Every material is tested to ensure it meets our standards:
• by our teams — who wear them in real conditions for several months, revealing any issues that arise in "real" life.
• by the Portuguese Footwear Technical Centre (CTCP) — which carries out more than a hundred tests related to performance, abrasion resistance, durability…
New arrivals
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NEW COLLAB'Zèta x Labfresh Grey
Regular price 1.213,00 DKKRegular price1.213,00 DKKSale price 1.213,00 DKK -
NEW COLLAB'Zèta x Labfresh White
Regular price 1.213,00 DKKRegular price1.213,00 DKKSale price 1.213,00 DKK -
NEW OLIVE -35%Praia brown
Regular price 694,00 DKKRegular price1.060,00 DKKSale price 694,00 DKK -
NEWLagos choco hairy
Regular price 1.221,00 DKKRegular price1.221,00 DKKSale price 1.221,00 DKK -
NEW OLIVE -20%Nazea black
Regular price 970,00 DKKRegular price1.213,00 DKKSale price 970,00 DKK -
NEW OLIVELagos choco leather
Regular price 1.221,00 DKKRegular price1.221,00 DKKSale price 1.221,00 DKK -
NEW -31%Praia vache
Regular price 732,00 DKKRegular price1.060,00 DKKSale price 732,00 DKK -
NEW Sold outNazea leopard
Regular price 1.213,00 DKKRegular price1.213,00 DKKSale price 1.213,00 DKK -
NEWLagos vanilla
Regular price 1.221,00 DKKRegular price1.221,00 DKKSale price 1.221,00 DKK -
NEW OLIVE -32%Praia noir
Regular price 716,00 DKKRegular price1.060,00 DKKSale price 716,00 DKK -
NEWLagos cow
Regular price 1.221,00 DKKRegular price1.221,00 DKKSale price 1.221,00 DKK -
NEW OLIVE -20%Nazea brown
Regular price 970,00 DKKRegular price1.213,00 DKKSale price 970,00 DKK -
NEWLagos leopard
Regular price 1.221,00 DKKRegular price1.221,00 DKKSale price 1.221,00 DKK -
NEW -31%Praia leopard
Regular price 732,00 DKKRegular price1.060,00 DKKSale price 732,00 DKK -
NEWAce'98 azulino
Regular price 1.289,00 DKKRegular price1.289,00 DKKSale price 1.289,00 DKK -
NEWAce'98 forest
Regular price 1.289,00 DKKRegular price1.289,00 DKKSale price 1.289,00 DKK -
NEWAce'98 rouge marino
Regular price 1.289,00 DKKRegular price1.289,00 DKKSale price 1.289,00 DKK -
NEWAce'98 camel
Regular price 1.289,00 DKKRegular price1.289,00 DKKSale price 1.289,00 DKK -
NEWAce'98 marino
Regular price 1.289,00 DKKRegular price1.289,00 DKKSale price 1.289,00 DKK -
NEW COLLAB'Zèta x Café Joyeux Kids
Regular price 679,00 DKKRegular price679,00 DKKSale price 679,00 DKK -
NEW COLLAB'Zèta x Café Joyeux Velcro
Regular price 1.213,00 DKKRegular price1.213,00 DKKSale price 1.213,00 DKK -
NEW COLLAB'Zèta x Café Joyeux
Regular price 1.213,00 DKKRegular price1.213,00 DKKSale price 1.213,00 DKK -
NEWOmega Verde
Regular price 1.289,00 DKKRegular price1.289,00 DKKSale price 1.289,00 DKK -
NEWOmega Sand
Regular price 1.289,00 DKKRegular price1.289,00 DKKSale price 1.289,00 DKK -
NEWOmega Rose
Regular price 1.289,00 DKKRegular price1.289,00 DKKSale price 1.289,00 DKK

























