THE PROJECT
KNOW-HOW
Dernière étape du processus.
Laisser la magie opérer…
C’est en réalité un peu plus complexe que ça, mais c’est la sensation qu’on a lorsqu’on envoie des dessins à nos usines au Portugal. Lorsqu’une simple idée grandit de jour en jour pour devenir un dessin. Puis un prototype. Puis une version finale quelques mois plus tard. Venez, on vous raconte tout.
Made in Portugal.
By those who know.
Important point: Portugal is THE shoe-producing country in Europe. They have ancestral and recognized know-how, which took off in the 1970s.
Today, we are proud to collaborate with the best workshops and craftsmen in the region: Tierri, Albano, Manuel, Licinia… They work in Ovar and Vizela in family workshops in the north of Portugal, where know-how is passed down from generation to generation. Some have been working here for over 30 years and have applied the same passion and quality since day one.
100% hand-assembled.
Small hands, big talent.
There's no mass production here. Each pair is assembled, checked, and tested by hand. So, it's not just 1% of the products that are randomly checked like in some factories (follow my gaze...). It's 100%. Each one is then meticulously questioned, minimizing the risk of defects.
The difference between a good and a very good product?
Its level of detail.
But to increase the level of detail, you have to give it time. As production intensifies and accelerates, we choose to slow down and take our time. Take the time to do things well and to rehearse our scales until they are perfect.
To give you an idea, it takes between 5 and 6 hours to produce a pair. It passes from hand to hand and from station to station to meet a good twenty experts: cutting the inserts, assembly, gluing the sole, checking at each stage and packaging... Moreover, the true expression is not “Goldsmith's work” but “Ovar artisan's work”.
Focus on comfort.
Finally a shoe that fits you.
Listening to all your feedback helped us understand the problem with today's sneakers. They hurt your feet after a day. And let's not even talk about the case where you wear them for several days in a row. So we made comfort our main focus:
• Thick recycled rubber sole, slightly inclined to help you achieve the perfect posture. Offering more cushioning than most pairs on the market.
• Woven cotton interior, which does not keep you warm, but which allows you to wrap your foot in padded material and support it.
• And most importantly: testing. Before being released, each new product is tested in real conditions to ensure its robustness and comfort over several months. If we are not fully satisfied, we return to the material sourcing and production stage to start again.
What's new
-
NEW IN OLIVE LEATHER Sold outBrown beach
Regular price 1.041,00 NOKRegular price1.327,00 NOKSale price 1.041,00 NOK -
NEW IN Sold outHairy Lagos Chocolate
Regular price 1.528,00 NOKRegular price1.528,00 NOKSale price 1.528,00 NOK -
NEW IN OLIVE LEATHER Sold outBlack Nazea
Regular price 1.518,00 NOKRegular price1.518,00 NOKSale price 1.518,00 NOK -
NEW IN OLIVE LEATHER Sold outLagos chocolate leather
Regular price 1.528,00 NOKRegular price1.528,00 NOKSale price 1.528,00 NOK -
NEW IN Sold outCow Beach
Regular price 1.041,00 NOKRegular price1.327,00 NOKSale price 1.041,00 NOK -
NEW IN Sold outLeopard Nazia
Regular price 1.518,00 NOKRegular price1.518,00 NOKSale price 1.518,00 NOK -
NEW IN Sold outLagos, Nigeria
Regular price 1.528,00 NOKRegular price1.528,00 NOKSale price 1.528,00 NOK -
NEW IN OLIVE LEATHER Sold outBlack beach
Regular price 1.041,00 NOKRegular price1.327,00 NOKSale price 1.041,00 NOK -
NEW IN Sold outLagos cow
Regular price 1.528,00 NOKRegular price1.528,00 NOKSale price 1.528,00 NOK -
NEW IN OLIVE LEATHER Sold outBrown Nazca
Regular price 1.518,00 NOKRegular price1.518,00 NOKSale price 1.518,00 NOK -
NEW IN Sold outLeopard Lagos
Regular price 1.528,00 NOKRegular price1.528,00 NOKSale price 1.528,00 NOK -
NEW IN Sold outLeopard Beach
Regular price 1.041,00 NOKRegular price1.327,00 NOKSale price 1.041,00 NOK -
NEW INAce 98 Blue-Red
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW INAce 98 Khaki
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW INAce'98 rouge marino
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW INAce 98 White-Camel
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW INAce'98 marino
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW IN COLLAB Sold outZèta x Café Joyeux Kids
Regular price 850,00 NOKRegular price850,00 NOKSale price 850,00 NOK -
NEW IN COLLAB Sold outZèta x Café Joyeux Velcro
Regular price 1.518,00 NOKRegular price1.518,00 NOKSale price 1.518,00 NOK -
NEW IN COLLAB Sold outBeta x Café Joyeux
Regular price 1.518,00 NOKRegular price1.518,00 NOKSale price 1.518,00 NOK -
NEW IN Sold outOmega Verde
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW IN Sold outOmega Sand
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW IN Sold outOmega Rose
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW IN Sold outOmega Moka Verde
Regular price 1.614,00 NOKRegular price1.614,00 NOKSale price 1.614,00 NOK -
NEW IN Sold outDelta Cow
Regular price 850,00 NOKRegular price1.518,00 NOKSale price 850,00 NOK

























