We certainly do not want to come across as alarmist.
But we do have some alarming news.

This will come as no surprise: the fashion industry is spinning out of control. Mass production, at the other end of the world. Opaque conditions. At the expense of local communities. Derisory prices. Mediocre quality. Tonnes of waste generated. Super-super-profit.

In reality, we all know the solution.

Applying reason to everything we do.

Reason is our emotional intelligence. It is what sets us apart from machines. It is that small voice that questions everything we do to ensure it aligns with our human ethics. We all have it, but we choose more or less whether to listen to it. For us, our reason for a more virtuous world guides us with the following principles:

European Production.

Our regions have heels.

Working with local partners means ensuring their outstanding expertise and being able to visit them regularly. We are not chauvinistic, but we care deeply about collaborating with partners who are as close to us as possible: Bordeaux, the Atlantic coast, and more broadly France, Italy and Portugal.

European materials.

The best material is the one that hasn't travelled halfway around the world.

It would make no sense to work with local artisans using materials sourced from far away. In our pursuit of short-circuit production, we work every day to source innovative materials as close to home as possible. This work allows us to guarantee complete traceability of our products, as well as full control over our supply chain, to preserve transparency and minimise our carbon footprint.

Using only recycled materials.

Old is new.

Problem: producing a new product inevitably has a heavy environmental impact.

Solution: produce nothing new (when we told you it was mostly a matter of common sense and reason…)

Re-use. Repurpose. By giving a second life to recovered materials, we produce nothing new, and we help recycle tonnes of resources. This promise is the certainty of contributing to current waste management challenges, while reducing our ecological footprint to a minimum. Strike.

The most durable materials.

The antithesis of fast fashion.

Proof that today's world is heading in the wrong direction: if clothes were meant to be changed every 2 months, we would have called wardrobes something else. So we trust our reason and common sense. We create truly durable products so they can accompany you for as long as possible.

Giving end-of-life trainers a new purpose.

Nothing is lost, everything is transformed.

In France, nearly 90% of shoes end up in the bin to be incinerated or landfilled, as their multiple materials are very complex to separate.

As a result, barely 10% of the material is actually recycled. By dropping off your old Zèta in a collection point, you reverse this trend. Your pair will be reused or transformed into new materials such as insulation. It is to reward this effort that we offer you your 150 points.

I'm interested!

Conclusion.

We calculate our carbon footprint.

In 2023, we collaborated with a consultancy to calculate the carbon impact of a pair of Zèta using ADEME tools. Materials, manufacturing, transport, retail, end of life… Everything is calculated to arrive at this precious result: 6.3kg of CO2, across all stages of its lifecycle.

Concretely, that is 2.6X less than a pair from one of our competitors whose name starts with an N and contains 4 letters. But whom we cannot name, as that would reveal real information that, apparently, embarrasses them. Go figure. Our report is available here.

HISTORY

COMMITMENTS

CRAFTSMANSHIP

New arrivals

  • Praia brown
    NEW OLIVE Sold out

    Praia brown

    1.032,00 NOK
    1.316,00 NOK 1.032,00 NOK
  • Lagos choco hairy
    NEW Sold out

    Lagos choco hairy

    1.515,00 NOK
    1.515,00 NOK 1.515,00 NOK
  • Nazea black
    NEW OLIVE Sold out

    Nazea black

    1.505,00 NOK
    1.505,00 NOK 1.505,00 NOK
  • Lagos choco leather
    NEW OLIVE Sold out

    Lagos choco leather

    1.515,00 NOK
    1.515,00 NOK 1.515,00 NOK
  • Praia vache
    NEW Sold out

    Praia vache

    1.032,00 NOK
    1.316,00 NOK 1.032,00 NOK
  • Nazea leopard
    NEW Sold out

    Nazea leopard

    1.505,00 NOK
    1.505,00 NOK 1.505,00 NOK
  • Lagos vanilla
    NEW Sold out

    Lagos vanilla

    1.515,00 NOK
    1.515,00 NOK 1.515,00 NOK
  • Praia noir
    NEW OLIVE Sold out

    Praia noir

    1.032,00 NOK
    1.316,00 NOK 1.032,00 NOK
  • Lagos cow
    NEW Sold out

    Lagos cow

    1.515,00 NOK
    1.515,00 NOK 1.515,00 NOK
  • Nazea brown
    NEW OLIVE Sold out

    Nazea brown

    1.505,00 NOK
    1.505,00 NOK 1.505,00 NOK
  • Lagos leopard
    NEW Sold out

    Lagos leopard

    1.515,00 NOK
    1.515,00 NOK 1.515,00 NOK
  • Praia leopard
    NEW Sold out

    Praia leopard

    1.032,00 NOK
    1.316,00 NOK 1.032,00 NOK
  • Ace'98 azulino
    NEW

    Ace'98 azulino

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • Ace'98 forest
    NEW

    Ace'98 forest

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • Ace'98 rouge marino
    NEW

    Ace'98 rouge marino

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • Ace'98 camel
    NEW

    Ace'98 camel

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • Ace'98 marino
    NEW

    Ace'98 marino

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • Zèta x Café Joyeux Kids
    NEW COLLAB' Sold out

    Zèta x Café Joyeux Kids

    843,00 NOK
    843,00 NOK 843,00 NOK
  • Zèta x Café Joyeux Velcro
    NEW COLLAB' Sold out

    Zèta x Café Joyeux Velcro

    1.505,00 NOK
    1.505,00 NOK 1.505,00 NOK
  • Zèta x Café Joyeux
    NEW COLLAB' Sold out

    Zèta x Café Joyeux

    1.505,00 NOK
    1.505,00 NOK 1.505,00 NOK
  • retro running trainer green
    NEW Sold out

    Omega Verde

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • retro running trainer beige
    NEW Sold out

    Omega Sand

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • retro running trainer pink
    NEW Sold out

    Omega Rose

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • retro running trainer brown
    NEW Sold out

    Omega Moka Verde

    1.600,00 NOK
    1.600,00 NOK 1.600,00 NOK
  • Delta Cow
    NEW Sold out

    Delta Cow

    843,00 NOK
    1.505,00 NOK 843,00 NOK