THE PROJECT
IMPACT
We certainly don’t want to sound alarmist.
Yet we have some alarming news.
As you well know, the fashion industry has lost its way. Mass production on the other side of the world. Opaque working conditions. At the expense of local communities. Ridiculously low prices. Poor quality. Tonnes of waste generated. Super-sized profits.
In truth, we all know the solution.
Applying reason to everything we do.
Reason is our emotional intelligence. It’s what sets us apart from machines. It’s that quiet voice that questions everything we do to make sure it aligns with our human ethics. We all have it, but we choose whether or not to listen to it. For us, our reason for a more virtuous world guides these core principles:
European Production.
Local roots, genuine talent.
Working with local partners means ensuring their exceptional craftsmanship and being able to visit them regularly. We’re not overly chauvinistic, but we genuinely care about collaborating with partners close to home: Bordeaux, the Atlantic coast, and more broadly France, Italy, and Portugal.
European materials.
The best material is the one that hasn’t travelled around the world three times.
It wouldn’t make sense to work with local artisans using materials sourced from far away. In our quest for short-circuit production, we work every day to discover innovative materials as close to home as possible. This approach allows us to ensure complete traceability of our products, as well as total oversight of our supply chain, preserving transparency and minimising our carbon footprint.
Using only recycled materials.
Old is new.
Problem: manufacturing a new product inevitably carries a heavy environmental impact.
Solution: produce nothing new (remember when we said it was mostly a matter of common sense and reason…)
Reuse. Upcycle. By giving a second life to repurposed resources, we produce nothing from scratch, and we help recycle tonnes of materials. This commitment guarantees our active contribution to tackling current waste management challenges, while minimising our environmental footprint as much as possible. Strike.
The most sustainable materials.
The antithesis of fast fashion.
Proof that today’s world is heading in the wrong direction: if clothes were meant to be replaced every two months, wardrobes would have been called something else. So we trust our common sense and the French language. We create genuinely durable products so that they stay with you for as long as possible.
Repurposing end-of-life trainers.
Nothing is lost, everything is transformed.
In France, nearly 90% of shoes end up in the bin to be incinerated or sent to landfill, because their multiple components are extremely difficult to separate.
As a result, barely 10% of the material is genuinely recycled. By dropping off your old Zèta shoes at a collection point, you help reverse this trend. Your pair will be reused or transformed into new materials, such as insulation. To reward this effort, we are delighted to offer you your 150 points.
Conclusion.
Assessing our carbon footprint.
In 2023, we worked with a consultancy to calculate the carbon impact of a pair of Zèta shoes using ADEME tools. Raw materials, manufacturing, transport, sales, end of life… Everything is calculated to arrive at this vital result: 6.3 kg of CO2, across all stages of its lifecycle.
In real terms, that is 2.6 times less than a pair from one of our competitors whose name starts with an N and has four letters. A brand we cannot name, as it would disclose real information that apparently embarrasses them. Who knows why. Our report is available here.
New arrivals
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NEWBêta B5 Blue
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEWBêta B5 Chocolate
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEWBêta B5 Khaki
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEWBêta B5 Sand
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEW COLLABZèta x Labfresh Grey
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEW COLLABZèta x Labfresh White
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEWDuo of Ace'98 Socks
Regular price 25,00 €Regular priceSale price 25,00 € -
NEWLagos vanilla
Regular price 140,00 €Regular price140,00 €Sale price 140,00 € -
NEWLagos choco hairy
Regular price 140,00 €Regular price140,00 €Sale price 140,00 € -
NEW OLIVELagos chocolate leather
Regular price 140,00 €Regular price140,00 €Sale price 140,00 € -
NEWLagos cow
Regular price 140,00 €Regular price140,00 €Sale price 140,00 € -
NEWLagos leopard
Regular price 140,00 €Regular price140,00 €Sale price 140,00 € -
NEW OLIVEPraia Black
Regular price 139,00 €Regular price139,00 €Sale price 139,00 € -
NEW OLIVEPraia brown
Regular price 139,00 €Regular price139,00 €Sale price 139,00 € -
NEWPraia leopard
Regular price 139,00 €Regular price139,00 €Sale price 139,00 € -
NEWPraia Cow Print
Regular price 139,00 €Regular price139,00 €Sale price 139,00 € -
NEW OLIVENazea black
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEW OLIVENazea brown
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEWNazea leopard
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEW COLLABZèta x Café Joyeux Kids
Regular price 89,00 €Regular price89,00 €Sale price 89,00 € -
NEW COLLABZèta x Café Joyeux Velcro
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEW COLLABZèta x Café Joyeux
Regular price 159,00 €Regular price159,00 €Sale price 159,00 € -
NEWOmega Verde
Regular price 169,00 €Regular price169,00 €Sale price 169,00 € -
NEWOmega Sand
Regular price 169,00 €Regular price169,00 €Sale price 169,00 € -
NEWOmega Rose
Regular price 169,00 €Regular price169,00 €Sale price 169,00 €

























