Zèta s’associe à la Ligue contre le cancer et lance la basket Alpha Rose

Zèta joins forces with the League Against Cancer and launches the Alpha Rose basketball

It has now been a year since the Zèta adventure began. Always concerned about our impact on the planet as a company, we want to get even more involved in projects that are close to our hearts. 

On the occasion of “Pink October”, the campaign against breast cancer organized by the association of The Cancer League, we are proud to announce the launch of the basket Alpha Rose, part of the profits of which will be donated to the Gironde Committee. 

The collaboration of two committed actors  

Born just a year ago thanks to a crowdfunding campaign that allowed us to bring together nearly 2,700 first consumers. We now count 9 models, distributed both on our website and in our five partner shops, such as at the Cité du Vin in Bordeaux.  

Our shoes are made in Portugal and each of our suppliers has been carefully selected according to the distance that separates them from the workshop. We imagine our products by making sure to have the lowest possible environmental impact, with respect for people.  
 
We now want to follow through on our commitments by collaborating with La Ligue contre le cancer for the “Pink October” campaign. Alongside La Ligue teams, we want to raise awareness and inform our community about breast cancer prevention actions.  
 
The League Against Cancer works on a daily basis through psychological support for patients, social support, return to work, prevention and research funding.
For each pair ordered, these are 10€ which will be donated to the association of Gironde Cancer League.
 

A pair of grape sneakers to see life in pink 

Seemingly ordinary, this white trainer with pink details is in fact made only from end-of-life materials: wine-growing waste, plastic recovered from the Mediterranean, recycled cork and rubber.
International symbol of the fight against breast cancer, the pink ribbon is engraved on the outside of the shoe and embroidered on the back. 

 

baskets alpha octobre rose

 

Le Alpha Pink model is available for pre-order from October 8 to 22 only for delivery scheduled for mid-November.  

 
As with all of our models, we take back our grape sneakers free of charge at the end of their life to recycle them into green fuel via the Gebetex sorting centre. Nothing is lost, everything is transformed !

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