BLACK FRIDAY

Let's be honest. Everyone waits for Black Friday to save money, and even more so during periods of inflation.

From the brands' perspective, this allows us to free up some space in our warehouse and invest in new collections. This year, we decided that this purchase had to make sense.

Every day, we do our best to offer you the best-designed products, manufactured under the best conditions. But we're not alone. Thousands of organizations have been working behind the scenes for years to protect the planet, the oceans, and animals.

This year, we decided to choose 3 of them to highlight.
At checkout, choose the one to which you decide to donate 5% of your purchase.

Because this year is the year of sharing.

Let's give back.

Enjoy Black Friday

We'll explain everything.

Why we do Black Friday, how we do it… and why we wanted to give it meaning.

Why participate in Black Friday when this period is often criticized?

Because we know that many people wait for this period to buy at a more affordable price.
And because, as a brand, this period allows us to free up space in our warehouse and invest in our next collections.
Rather than ignore it, we decided to transform it — and make something meaningful out of it.

Why not boycott Black Friday altogether?

Because boycotting it doesn't prevent the period from existing.
We preferred to take back control and offer a responsible alternative.
Rather than a Black Friday based on quantity, we propose a Black Friday based on meaning.

How is BLACK FRIDAY different from classic promotions?

During this period, you can take advantage of unprecedented discounts, while also having the opportunity to donate.
At Zèta, 5% of each purchase is donated to the charity of your choice at checkout.
This is our way of restoring meaning to a period often driven by overconsumption.

Do the reductions impact the remuneration of your craftsmen?

No, never.

Our Portuguese artisans are paid a fair price, all year round. The discounts offered during Black Friday do not change their pay or their working conditions.
This is an essential rule for us.

How did you select the partner associations?

We chose three associations whose commitments echo our own: environmental protection, ocean preservation, and the defense of the animal world.
Reliable, transparent structures that are active on a daily basis.

What advice do you have for shopping responsibly during Black Friday?

The best advice: buy consciously .
Before placing your order, ask yourself if you really need it, if the product will last, and if you will actually use it.
Opt for transparent brands, well-made pieces, and responsible materials.

Because buying is voting

At checkout, you choose which charity to donate 5% of your order total to. We have selected charities that take concrete action, such as:

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  • One Voice is an association that fights for animals, here and all over the world.

    It acts against all forms of exploitation: captive wild animals, fur, experimentation, entertainment… and also protects endangered species and their habitat.

    His job is to investigate, alert, save, raise awareness and make the law change.

    For almost 30 years, One Voice has been taking strong action, always with the same compass: to defend those who cannot defend themselves.

  • GoodPlanet works to make ecology accessible to all.

    The foundation raises awareness, educates and funds concrete projects around climate, biodiversity and a more sustainable way of life.

    Through actions on the ground — clean cooking, renewable energy, reforestation, support for local communities — GoodPlanet shows that a positive impact can begin with simple and collective actions.

    An association that inspires action, on its own scale, and that shares our vision: to do better, together.