B(L)ACK FRIDAY
Let's be honest. Everyone looks forward to the Black Friday period to save money, even more so in times of inflation.
From a brand perspective, it allows us to make some room in our warehouse and invest in new collections. This year, we decided that every purchase should carry meaning.
Every day, we do our utmost to offer you the most thoughtfully designed products, made in the best conditions. But we're not alone. Thousands of charities have been working tirelessly for years to protect the planet, the ocean depths, and animals.
This year, we decided to choose 3 of them and put them in the spotlight.
Right after your purchase, choose the charity to which you would like to donate 5% of your order.
Because this year is all about sharing.
Let's give back.
We'll explain everything.
Why we do Black Friday, how we do it… and why we wanted to give it meaning.
Why take part in Black Friday when this period is often criticised?
Because we know that many people wait for this period to buy at a more accessible price.
And because, as a brand, this period allows us to free up space in our warehouse and invest in our upcoming collections.
Rather than ignoring it, we decided to transform it — and make something meaningful out of it.
Why not boycott Black Friday completely?
Because boycotting it doesn't stop the period from existing.
We preferred to take back control and offer a responsible alternative.
Rather than a Black Friday based on quantity, we offer a Black Friday based on meaning.
How is B(L)ACK FRIDAY different from regular promotions?
During this period, you will be able to enjoy exclusive discounts, while also having the opportunity to give.
At Zèta, every purchase donates 5% of the amount to the charity of your choice after payment.
It's our way of restoring meaning to a period often driven by overconsumption.
Do the discounts affect your artisans' pay?
No, never.
Our Portuguese artisans are paid fairly, all year round. The discounts offered during Black Friday do not affect their pay, nor their working conditions.
This is a fundamental principle for us.
How did you select your partner charities?
We chose three charities whose commitments resonate with our own: protecting the environment, preserving the oceans, and defending the animal world.
Reliable, transparent, and active organisations, working every day.
What advice would you give for consuming responsibly during Black Friday?
The best advice: buy mindfully.
Before placing an order, ask yourself whether you truly need it, whether the product will last, and whether you will really use it.
Favour transparent brands, well-crafted pieces, and responsible materials.
