For Valentine's Day, we have chosen to present the 6 eco-responsible brands that our teams love most. In addition to this, we have prepared a surprise for you in this article.
Our favourite brands
Chou² - hair accessories for every taste
Chou² is a brand of colourful, upcycled accessories made from fabrics sourced from prestigious fashion houses.
Vitamin-infused silk scrunchies and velvet bows have one thing in common: they are made in France in social integration workshops.
We start from this simple observation: fashion is beautiful. Except that we already produce twice as many garments as 15 years ago... and therefore twice as much textile waste. And all of this, far from home. Every new clothing collection produced generates end-of-roll offcuts, which pile up. In the Rhône-Alpes region alone, there are 180 km of fabrics waiting to be given a new life.
Our answer? Upcycling these discarded fabrics into fresh, colourful fashion accessories with a low environmental impact. "One person's offcuts are another's treasure".
Who is behind the brand? Victoria, a great fashion lover, but not of its impact. The solution I found to buy fewer clothes is accessories. They allow you to elevate, sometimes even transform a look you know well, and as a result you tire of it less!
Maison Izard - they have elevated Pyrenean wool
Maison Izard is a young Pau-based brand of clothing and accessories made from Pyrenean wool, committed to the promotion of local resources and craftsmanship.
The brand's primary aim is to promote its local treasure, Pyrenean wool — a local raw material that has been largely overlooked today, yet is remarkably virtuous — by working with local partners located in the South-West of France, certified as Entreprise du Patrimoine Vivant or France Terre Textile. Through authentic and timeless products with a touch of modernity, the brand offers an entire universe centred on Pyrenean wool. Every product has a story, a connection to the Pyrenees, and is rooted in a local and environmental approach, taking into account, for each product, the materials used, its characteristics, its impact and its use.
Douceur du lac - ethical cosmetics
Douceur Du Lac offers certified organic cosmetics of natural origin. Made in France and environmentally friendly, their aim is to meet the desire to return to essentials, offering products that protect our skin.
At Douceur Du Lac, the goal is to follow an eco-responsible approach. To achieve this, it seemed obvious to the teams to select partners based in France who share the same values.
The partner laboratories they work with are involved in the process of developing cosmetics that are respectful of your skin; they guarantee the quality of the ingredients used, compliance with French and European cosmetic standards, as well as the natural origin (98% and above) of Douceur du Lac products.
Here is an overview of their commitments to responsible products on all fronts:
- No animal testing
- No controversial substances
- 98% (and above) of ingredients of natural origin
- Recyclable packaging with the option to return it empty for optimal recycling
Neo by Nature - the refillable shower gel
Neo by Nature is the story of Paulin and his cousin Hector, who embarked on a slightly mad adventure: turning water into shower gel.
Hector and Paulin created Neo by Nature in 2020, the perfect union of family heritage and cosmetic innovation. Both originally from the south-west of France, the project was born in their grandmother's house in Verdelais, not far from Bordeaux.
Natives of the region, the two cousins merged their shared passion and environmental values to create a unique cosmetics brand: Neo by nature is the promise of healthy cosmetics with sensorial and avant-garde formulas, encapsulating a blend of naturally powerful active ingredients in an iconic refillable bottle.
For Valentine's Day, we want to treat our customers more than ever. A Néo by nature gift set worth 40 euros will be offered in 20 orders drawn at random between 8 and 13 February 2024. To take part, all you need to do is place an order between these two dates. We will announce the winners on 14 February 2024 on our Instagram account.

Zèta - eco-responsible vegan trainers
We thought a gentle reminder wouldn't go amiss, so here is a presentation of our brand, Zèta.
We design recycled, recyclable and vegan trainers while ensuring the lowest possible environmental impact. Discover trainers made from grape, corn or even coffee. New trainers made from new materials are arriving this year. Designed in Bordeaux, our shoes are hand-assembled in the Porto region with respect for people.
Wawwa - clothing designed to last
WAWWA is a British brand committed to offering timeless collections of everyday pieces designed to last. Their commitment to sustainability is at the heart of everything they do. By using organic, vegan and recycled materials, they create high-quality functional clothing that minimises environmental impact and promotes the well-being of all. Since 2020, they have built their micro-factory in Manchester to have full control over the conditions and production process of their products. Wawwa favours low-impact and ethically sourced materials from local British suppliers, supporting local production and reducing their carbon footprint.
This list of brands is of course not exhaustive. These are our teams' favourite discoveries of 2023, which we wanted to share with you for Valentine's Day to offer you an original and responsible gift.
In the comments of this article, feel free to share your favourite brands of the year. And if you would like to receive a Néo by Nature gift set, don't forget to place your order between 8 and 13 February 2024.







